20 November, 2007

Toyota's Green Bubble bursting...?

Of course, Toyota is leading the pack as regards the development of market for fuel-efficient and otherwise promising hybrid vehicles. And it is reaping the marketing benefits of its widely acclaimed green credentials. But many of Toyota's large crowd were startled to see Toyota joining the near-dead Detroit Three (that is General Motors, Ford and newly "independent" Chrysler" in lobbying the US congress against the introduction of tougher milage standards. Congress is currently favoring a standard of 35 miles per gallon or approx. 6.7l per 100km...

Why should Toyota be against those standards?

Maybe the launch of this new product line is part of the answer...


Some more facts are given on a recently formed Toyota pressure group.

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