greenwash, vol. I

nowadays we´re all committed to help the environment... many of us are also willing to pay more for goods and services that have been produced according to specific ecological criteria.

so honda wants to increase its sales by giving out a "eco reward" of CHF 500 targeted at environmentally concerned bikers. just bring in your old motorbike and buy a new honda motorbike that complies with the euro III norm (see ad taken from a swiss daily)




what used to be a mere discount to gain more market share is now called an "eco reward". the whole thing is a customer leg-pull as regards the associated better environmental specifications of the motorbike: it is not above average. all motorbikes being sold in switzerland have to comply with euro III since beginning of the year 2006...